It is one of the largest projects where I have been involved throughout the entire process, from the conception of the business idea to the Logo Design for the brand. Messa is a food delivery company that was born in response to the growing need in the market for a food delivery service and grocery products on demand in secondary cities and surrounding capitals of Colombia. In these locations, coverage by other delivery apps was very limited, and we detected a potential market with high purchasing level and high demand.
I could be part of the development of the user interface (UI) and also part of the user experience (UX) team, testing with users, households and stores. Additionally, I was the director and producer of the commercial video for the project. I also developed a conceptual proposal along with 3d Renderings for the entire project.